Skip the stuffy intros. Start your executive summary like you’re setting the stage for an opportunity that actually matters. Tell them who’s in the game, why this deal is happening, and most importantly—why they should care. In the small- and mid-cap space, it’s about potential. Highlight what’s brewing under the surface, whether it’s untapped market space, innovation, or growth that’s about to take off.
The industry analysis shouldn’t read like a textbook. Make it real. What’s happening right now? Is this company riding a wave that’s about to crest, or are they positioned to weather a storm everyone else is worried about? Whether it’s a small-cap disruptor or a mid-cap gem, give the reader a sense of why the industry needs this deal. Add some color—talk about trends, competitors, and what’s changing in the market, but do it in a way that paints a picture.
Here’s where you prove the deal isn’t just a good idea—it’s a smart one. Forget overwhelming with endless figures. Focus on the metrics that move the needle: revenue trends, cash flow, EBITDA, margins. For small-cap companies, it’s less about perfection and more about potential. Show where this company has been, where it’s going, and how this deal accelerates that journey. Bring the numbers to life—make them feel like milestones on the way to something bigger.
Every deal promises synergies, but not all synergies are created equal. Spell out where the sparks fly when these two companies come together. For small- and mid-cap deals, it’s often about getting leaner, smarter, or faster. Maybe the target has the customer base the buyer’s been chasing for years, or maybe their tech plugs a gap in the buyer’s arsenal. Whatever the magic is, make it clear—and make it exciting.